Mannatech Reveals New Company Brand Designed to Transform Lives
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“We are thrilled to reveal our new brand to the world. The new brand is
designed to match how our loyal customers and Associates feel about who
we are, as well as where we are headed,” said Mannatech’s CEO and
President, Alfredo “Al” Bala. “Mannatech’s new brand encompasses our
heritage, personality and perceptions plus the benefits we provide to
others. The rebrand is part of a number of new initiatives underway that
will reshape the company. The new
Mannatech’s rebrand has impacted nearly every area of its operations in order to be more modern, global and competitive. New branding changes include a new brand identity, focused positioning, product packaging, sales tools, apparel, renovations to the corporate office and an updated website. The new brand also provides a substantial and compelling story to support Associates’ efforts to share the products widely.
The new brand visual equity replaces the former dark green and gold colors with more contemporary, nature-evoking blues and light greens. The new Mannatech brand identity, which replaces a script “M,” has a clean, timeless “M” design with arches that emerge from the “M” to reflect a sense of growth and renewal.
The new brand is based on company perceptions derived from extensive
qualitative and quantitative research with
Additionally, the company offers the possibility for freedom, security and independence through its business opportunity, by enabling lives to be changed through personal development and by providing a tangible way to give back to those in need through the M5M℠ Foundation.
“The new brand was a collaborative effort where we sought to reveal who
To begin transforming your life or the lives of those around you, please visit Mannatech.com.
|*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.|
Please note: This release contains “forward-looking statements”
within the meaning of Section 27A of the Securities Act of 1933, as
amended, Section 21E of the Securities Exchange Act of 1934, as amended,
and the Private Securities Litigation Reform Act of 1995. These
forward-looking statements generally can be identified by use of phrases
or terminology such as “intend” or other similar words or the negative
of such terminology. Similarly, descriptions of Mannatech’s objectives,
strategies, plans, goals or targets contained herein are also considered
View source version on businesswire.com: http://www.businesswire.com/news/home/20160407005061/en/
Raquel Mooring, 972-471-1532